Year-end Gift Sales Booming

Year-end gift sales booming

Every December people across Japan prepare to head back to their hometowns to spend the New Year holidays with family. But this time, many will be staying put to avoid potentially spreading the coronavirus. To make up for it, people are spending big on gifts to send to their families and friends instead.

Traditionally, people in Japan send gifts known as "Oseibo" as a show of appreciation for the year that's passed. Department store officials say sales of fine wine and meat are booming, lifting holiday gift sales beyond last year's levels.

Mazda To Gift 50 Miatas To Heroes Of The Covid Crisis

Mazda to gift 50 Miatas to heroes of the COVID crisis

Given the unique climate of 2020, lavish celebrations really aren't the order of the day. As such, Mazda has decided to commemorate its 100th by giving a 100th Anniversary Edition MX-5 Miata to each of 50 individuals who have demonstrated selflessness in the face of the global health crisis through a new program dubbed "Mazda Heroes: Honoring The Human Spirit."

"From teachers going the extra mile to enhance distance learning, to community activists sourcing PPE for others, there are countless examples of people across the country going above and beyond to support others without expecting anything in return. Mazda wants to honor these important acts of kindness, resilience and empathy," Mazda's announcement said.