Some say there's more to life than popularity, but with Edmunds.com "Most Popular" awards, it seems to be rather important. Edmunds.com recently named the 2015 Nissan Altima "Most Popular Midsize Car," the 2015 Nissan Frontier "Most Popular Compact Truck," and the 2015 Nissan Pathfinder "Most Popular Midsize Traditional SUV." These three vehicles stood among the top-three most-researched vehicles in their respective categories on the car research site Edmunds.
Winners for each vehicle segment are selected based on the highest number of unique visitors to the model's new-car research and inventory pages on the Edmunds.com desktop site. This year's award looked at website traffic from the first 10 months of 2014. Around 18 million shoppers visit Edmunds.com for car-buying advice every month.
"Winning an accolade like this is a testament to the true popularity of our vehicles," said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America, Inc. "Based on customer research trends, winning this award shows that each of these three Nissan models continues to resonate well with new-vehicle shoppers."
Each solid fixtures in their respective segments, these three vehicles are Edmunds.com's Most Popular for a second consecutive year.
"Nissan products are really getting the attention of in-market car shoppers on our site," said Edmunds.com CEO Avi Steinlauf. "Winning so many 'Most Popular on Edmunds.com awards bodes well for the company's sales in 2015."