Available nationwide starting today, the first 1,500 models are Launch Editions which are based on the well equipped Supra 3.0 Premium. Pricing starts at $55,250 excluding a delivery, processing and handling fee of $930.
While there have already been reports about significant dealer markups – including two we found asking $79,024 and $86,361 – it appears most are holding the line on pricing. Of course, your luck may vary.
Regardless, the Launch Edition comes nicely equipped with heated leather seats, carbon fiber trim and an 8.8-inch infotainment system with GPS navigation and wireless Apple CarPlay support. The model also has a wireless smartphone charger, a head-up display and a 12-speaker JBL premium audio system.
Special touches include red mirror caps and 19-inch alloy wheels with a matte black finish. There’s also an individually numbered carbon fiber badge on the dashboard and a graphic showing Akio Toyoda’s signature.
Read Our First Drive: 2020 Toyota GR Supra Is A Track Weapon And An Everyday Sports Car
Following the Launch Edition, Toyota will offer the entry-level Supra 3.0 which starts at $49,990. Customers can also opt for the 3.0 Premium which begins at $53,990 and includes much of the same equipment as the Launch Edition.
BMW straight-six power
Regardless of which model is selected, all Supras are powered by a BMW-sourced turbocharged 3.0-liter inline-six that produces 335 hp (250 kW / 340 PS) and 365 lb-ft (494 Nm) of torque. It is paired to an eight-speed automatic transmission which sends power to the rear wheels via an active locking differential. This enables the car to accelerate from 0-60 mph (0-96 km/h) in approximately 4.1 seconds, before hitting an electronically limited top speed of 155 mph (250 km/h).
We were pretty smitten when we drove the Supra earlier this year, but its launch comes at an interesting time as recently revealed 2020 Chevrolet Corvette features a mid-engine design and a 6.2-liter V8 engine that produces up to 495 hp (369 kW / 502 PS) and 470 lb-ft (637 Nm) of torque. While it’s not a direct competitor, the Corvette will start at less than $60,000 which could make some potential Supra customers think twice.