Hollywood is expected to stop distributing movies on 35 millimeter film because the majority of venues have converted to digital screens. Drive-ins are the hardest hit by that change because of their seasonal sensitivity, and large screen size.
Few can afford the cost to switch, which in most cases is around $75,000. With that in mind, Honda is launching something called “Project Drive-In,” a campaign that will see the Japanese automaker donate digital projectors to five drive-ins. Honda also hopes to encourage people to save as many drive-ins as possible by raising awareness.
VIDEO Honda Campaigns to Save Five Drive-In Movie Theaters