New-car shoppers have once again recognized the Honda brand (automobiles.honda.com) as the 'Best Value Brand' in Kelley Blue Book's 2016 Brand Image Study. This marks the fifth year that Honda has received the award, as decided by non-luxury shoppers.
"This Best Value Brand award from KBB validates the efforts of Honda engineers and our dealers to offer our customers products with high levels of quality, reliability and value," said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda.
The 2016 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Strategic Insights' (previously Market Intelligence's) Brand Watch study. Brand Watch is an online brand and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book's KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers.
"Our Kelley Blue Book expert vehicle reviewers consistently praise Hondas for their overall excellence and strong value story, so it is not surprising that car shoppers feel the same way, naming Honda as Kelley Blue Book's Best Value Brand again this year," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book's KBB.com. "Based on the brand's legendary quality and reliability, Honda previously won that title in 2015, as well as 2011 - 2013."