Honda “upgrade” Offers Tasty Treats During The Big Game


Honda “Upgrade” Offers Tasty Treats During the Big GameHonda is teaming up with Tasty, BuzzFeed's global food network, and Amazon to offer fans "The Upgrade," an opportunity to kick their big game experience up a notch, presented by the all-new 2017 Honda CR-V. "The Upgrade Presented by Honda" features big game-inspired recipes developed in partnership with Tasty, offering new and exclusive recipes that are upgraded with a unique twist. Fans can watch the Tasty videos for each recipe at www.amazon.com/TheUpgrade and click through to order the ingredients from Prime Now. The superfast delivery service will provide free one-hour delivery of the ingredients, compliments of America's best-selling SUV, the Honda CR-V January 30-February 5.


The completely redesigned and reengineered 2017 Honda CR-V will make its television debut during next weekend's big game. Inspired by major enhancements to America's best-selling SUV, "The Upgrade Presented by Honda" aims to make special moments even more memorable, like the big game, giving fans access to unique versions of their favorite football recipes, delivered to their doorstep, all compliments of the Honda CR-V.

"Super Bowl Sunday is one of the most celebrated events of the year, and Honda wants to make game day food part of the memorable experiences for family and friends," said Susie Rossick, assistant vice president, Honda Auto Marketing. "Taking a cue from the all-new 2017 Honda CR-V, the upgraded big game-inspired recipes with built-in shopping convenience will help take football fans" experience to the next level, and made possible through our custom collaboration with Amazon and BuzzFeed."

Both sweet and savory recipes are featured in the exclusive football-inspired Tasty videos that are offered through "The Upgrade."From January 30-February 5, leading up to and during the big game, fans can take advantage of a special promotion for free, one-hour delivery service from Amazon Prime Now. For the big game, "The Upgrade Presented by Honda" recipes include Guacamole Cannoli and Cookies & Cream Empanada.

"We are thrilled to collaborate with Honda and Amazon to bring the power of these great brands to our highly engaged Tasty audience. BuzzFeed and Tasty alike are all about bringing people together and creating a human connection, and we love when we can seamlessly integrate partners to bring Tasty further to life while also meeting our marketing partners' needs," says BuzzFeed's Chief Revenue Officer Lee Brown. "Plus, for the first time ever, thanks to Honda the ingredients for the exclusive Tasty recipes can be delivered to consumers via Amazon Prime."

Providing inspiration for other upcoming holidays, "The Upgrade" will return for Valentine's Day. From February 6 to February 14, exclusive romantic-inspired Tasty recipes will be available at: www.amazon.com/TheUpgrade, with the ingredients available a click away on Prime Now. Recipes will include No Bake Chocolate Raspberry Tarts and Creamy Slow Cooker Chicken.

"We're delighted to join Honda and BuzzFeed in helping customers easily "Upgrade" their game day experience – enabling them to watch a new and exclusive Tasty video recipe on Amazon, click through to buy the exact ingredients on Prime Now, and have them on their doorstep with free, one-hour delivery from January 30 through February 5," said Jeremi Gorman, Head of North American advertising sales for Amazon Media Group. "It doesn't matter who's playing this Sunday – when we can work with brands to create seamless experiences like this, customers always win!"

"The Upgrade Presented by Honda"recipes and associated Tasty videos will be featured on the BuzzFeed.com/Tasty, Facebook, Snapchat and Pinterest. Fans who click on the associated URL (www.amazon.com/TheUpgrade) on any of these sites will be taken to a custom Amazon landing page to learn about "The Upgrade" program, watch Tasty videos, explore images of the CR-V, and have the opportunity to shop themed décor and other items to help enhance each holiday.

To order "The Upgrade's" recipe ingredients customers can click the link directly under the videos, which takes them to the full list for purchase on Prime Now. From Jan. 30-Feb. 5, users will also see a promotion code on Prime Now, which they can enter at checkout to receive free one-hour delivery. Orders can also be placed directly through the Prime Now website at www.primenow.com. For more information on "The Upgrade Presented by Honda" visit: www.amazon.com/TheUpgrade.
"The Upgrade Presented by Honda" helps kick off the integrated marketing campaign for the all-new 2017 CR-V and will be followed by the 2017 CR-V's big game spot, celebrating the 20th anniversary of the best-selling SUV in America, with the full campaign rolling out through April, 2017.