Lexus India will plant a tree for every vehicle sold as a way to offset carbon emissions. The trees will be dispersed throughout country, including locations near the Toyota Kirloskar factory in Bidadi, Karnataka.
Here’s a statement from Akitoshi Takemura, President of Lexus India:
"This initiative is a significant milestone in Lexus’ commitment to India since our launch in March this year. It is a commitment towards building a better planet for the future generations."
"Planting a tree enables us to mitigate the impact of carbon emissions. Additionally, involving our guests in this initiative fosters better living and building stronger communities that care for the environment."
"At Lexus, it is not just our cars that define us. It is also how our automobiles can shape a better tomorrow. We are dedicated to discover newer aspects of sustainability in order to maximise our contribution towards a cleaner and greener environment."