The updated Mazda BT-50 due on sale in the second half of 2015 will bring with it a range of design changes influenced by the company’s Australian arm.
The new-look Mazda BT-50 will bring some elements of the Kodo design language that is seen on its passenger car range, which Mazda Australia marketing director Alastair Doak said is an obvious way to move forward.
“Mazda in Australia has been very involved in the design of the updated model,” Doak said. “We’re one of the most successful markets for BT-50, so it makes sense in many ways.
“Mazda Australia is a very lucky because of the brand strength and our market share. We always get asked ‘does this work in Australia?’” he said.
The current vehicle’s polarising styling hasn’t deterred buyers, and Doak said the design was a way to make it stand out from the regular ute crowd.
“We did market research in Australia in Brisbane, we had two front-end designs and the one you see on the current car was the design that won,” Doak said of the current BT-50, which which was penned in Australia by Ryo Yanagisawa alongside the Ford Ranger at that company’s Broadmeadows facility.
When asked if the facelifted version will move more towards mainstream territory or stick with the swoopy lines of the current vehicle, Doak indicated that the new-look version will have a more masculine and aggressive look – much like the current range of Mazda passenger cars, the lines of which are designed with athletic animals in mind.
“We always knew the design was a bit out there for the traditional buyer,” Doak said of the current vehicle,” he said. “The facelift will pick up some Kodo design language. We’ve moved on from the old model, the company has moved on and the design language is now Kodo.