Mazda Motor Corporation announced today that Mazda vehicles will soon be on sale in all ten member countries of the Association of Southeast Asian Nations (ASEAN) *1.
The announcement comes after Mazda opened its first dealership in Phnom Penh, the capital of Cambodia, in August 2013. The automaker also confirmed that it will re-enter Myanmar in the first half of 2014, meaning Mazda vehicles will be available to customers in all ten ASEAN countries. In Myanmar, pre-order bookings*2 will begin in November 2013 at a temporary dealership in Yangon, and the first Mazda dealer will be officially opened in the first half of 2014.
Hiroshi Inoue, Mazda's Executive Officer in charge of New Emerging Markets Operation (excepting Latin America) said, "It's very gratifying to be able to offer Mazda products to customers in all ten ASEAN countries. In the previous fiscal year we broke our own sales records in leading ASEAN auto markets such as Thailand, Indonesia and Malaysia. In terms of production in the region, the Mazda2, Mazda3 and Mazda BT-50 are being made in Thailand while Malaysia and Vietnam produce models such as the Mazda3 and Mazda CX-5. The auto markets of Cambodia and Myanmar are expected to grow in line with their rapidly developing economies, and Mazda is getting in at an early stage to establish a strong brand presence. At the same time, we will contribute to the growth of the automotive industry in each country and the ASEAN region as a whole."
Mazda's Structural Reform Plan was formulated in order to achieve the company's mid- to long-term forecasts, and strengthening business in emerging markets is one of the key initiatives laid out in the plan. Moving forward, Mazda will accelerate implementation of the plan to ensure steady growth.