With the click of a mouse, online shoppers this year can join Nissan in taking on the Battle for Good. Nissan is uniting with Star Wars: Force for Change, and Amazon, to host a toy drive benefitting the Toys for Tots organization and children across the U.S. The campaign begins today, Cyber Monday, and goes through Dec. 18.
"Nissan's alliance with Lucasfilm and Star Wars reminds us that everybody has the choice to be a hero, and the holidays are a time when many children can benefit from the generosity of everyday heroes," said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. "This toy drive is a way of bringing the magic and excitement of Star Wars to kids, so that they may experience the joy of Christmas and a message of hope."
When a toy is gifted from the www.amazon.com/ROGUETOYDRIVE Wish List, additional gifts will be provided by Nissan. All gifts will be delivered to Toys for Tots for distribution before Dec. 22, 2016.
The toy drive is a continuation of Nissan's ongoing collaboration with Lucasfilm Ltd. in support of "Rogue One: A Star Wars Story," opening in U.S. theaters on Dec. 16.
As part of this promotional campaign, Nissan recently revealed the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition – the first production vehicle ever to include Star Wars-branded elements – including a unique badge, exclusive interior and exterior trim items and a full-sized, numbered, Death Trooper collectible helmet.
*Nissan will give $150,000 in toys and/or cash to Toys for Tots. Toys gifted by consumers will be delivered to Nissan and given to Toys for Tots. This toy drive is sponsored by Nissan and all toys included on the Wish List have been selected by Nissan and its partners, not Lucasfilm or the Walt Disney Company.