Nissan Pokes Fun At 'clean' Cars Hit By Stricter London Congestion Charge Rules

Nissan pokes fun at 'clean' cars hit by stricter London Congestion Charge rulesNissan can see an upside to the tough new emissions rules in London and turn it into a great promotional opportunity. The London Congestion Charge has been tightened up so that the vehicles that are eligible for exemption from the hefty daily charge of 10 British pounds (a little more than $15 US) that it costs to access the city's downtown streets was recently revised from an emissions threshold of 100 grams per kilometer down to 75g/km.

Battery electric cars like the Nissan Leaf still qualify for exemption, though, which is why Nissan pulled a new marketing stunt. Nissan displayed what looked like a giant trash bin with three cars that don't qualify for the new rule jammed into it. The bin was plastered with "Skip the Congestion Charge" on its side.