Subaru Selects Sirius Xm Connceted Vehicle Services


Subaru Selects Sirius XM Connceted Vehicle ServicesSubaru of America, Inc. today announced agreements with Sirius XM Connected Vehicle Services Inc., a unit of Sirius XM, and AT&T* to provide enhancements to its Subaru STARLINK in-vehicle connectivity system. The enhancements will deliver improved personal safety and security services to vehicle occupants via 4G LTE wireless connectivity.


STARLINK is the Subaru in-vehicle platform that provides hands-free connectivity, entertainment and safety services to vehicle occupants. STARLINK, soon coming with built-in AT&T 4G LTE capability, will deliver features provided by Sirius XM Connected Vehicle Services including stolen vehicle recovery, automatic collision notification, remote vehicle services such as lock/unlock via a smartphone device and monthly vehicle health reports. STARLINK will be available in select 2016 model year Subaru vehicles starting later this year.

“Working with trusted, industry leaders such as Sirius XM and AT&T to enhance the Subaru STARLINK in-vehicle connectivity system is a natural fit for Subaru,” said Alan Bethke, vice president of marketing, Subaru of America, Inc. “Sirius XM and AT&T will enable us to provide customers with additional peace of mind through new safety and security services, as well as enhanced connectivity.”

“Working with Subaru to provide a comprehensive suite of safety and security features to support Subaru drivers on the road, along with our critically-acclaimed audio entertainment service, strengthens our ongoing relationship with Subaru and its customers and makes the great experience of driving a Subaru even better,” said Rodney Pickett, Senior Vice President, Automotive Partnerships, Sirius XM.

The AT&T network has the nation's strongest LTE signal and enables fast access to assistance and GPS location when necessary for accidents, emergencies or stolen vehicle recovery.

“AT&T now has the nation’s strongest LTE signal. When you couple that with STARLINK and Sirius XM, we are significantly improving the in-car experience for Subaru drivers,” said Chris Penrose, senior vice president, Internet of Things, AT&T Mobility.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.