For the first time in Ontario and just the second time in Canada after premiering in Quebec last month, multiple automotive dealerships are coming together to create a fully interactive brand experience in a one-time only location. On Thursday, August 22nd, part of Toronto's Ontario Place will be transformed into the "My Nissan My Choice Sales Event," providing consumers with four days of pressure-free VIP access to Nissan's line-up, product experts and exclusive purchase incentives and opportunities.
Consumers can learn about and put the all-new, recently launched 2014 Nissan Versa Note up against the Altima, Sentra, Rogue, Pathfinder and other cars in the Nissan line-up to see exactly which vehicle is right for them. Consumers can even test-drive the world's top-selling, all-electric car, the Nissan LEAF and see the infamous Nissan GT-R (display only).
Upon arrival and registration at the 100,000 square foot event, participants will have a chance to "Spin to Win" a brand new vehicle, providing everyone with one of three prizes - $1,000 towards a purchase, $3,000 towards a purchase or the grand prize of $30,000 towards a purchase. These exclusive incentives will be stacked on Nissan's current offers and can then be immediately applied toward a new Nissan vehicle onsite or at any Nissan dealership within 72 hours of registration.
"Nissan is driven by innovation and this brand experience will provide prospective consumers in the Toronto area with an opportunity to interact with our line-up in a way they likely have never seen before," said Christian Meunier, President, Nissan Canada. "The first event of its kind was held in Quebec last month and the feedback from residents was very positive. Consumers had a chance to drive all-new cars like the exciting new Versa Note and the 100% electric Nissan LEAF. For Toronto residents who see something they like, the special incentives stacked on our current great offers will make it a perfect time to drive a Nissan."
With a set-up likely not seen before, customers can browse the entire Nissan line-up, learn more about the cars and see exactly how Nissan vehicles fit their lifestyles. For some, the class-exclusive technology of the all-new Nissan Versa Note or class-leading fuel economy of the Nissan Sentra will be the right fit and for others, the rugged but luxurious Nissan Pathfinder will give them the size and utility they need for weekend getaways.
My Nissan My Choice Sales Event Details:
Location: Ontario Place (East Parking Lot)
Address: 955 Lakeshore Boulevard West, Toronto, ON, M6K 3B9
Dates / Times:
Thursday, August 22 - Saturday, August 24: 10am - 8pm
Sunday, August 25: 10am - 5pm
* Final administration, transaction paperwork and vehicle delivery to take place at a Nissan dealership of their choice