A study from Kantar Millward Brown lists Toyota as the most valuable automotive brand, beating out the likes of Mercedes-Benz and BMW.
The BrandZ Top 100 Most Valuable Global Brands 2019 study outlines the worlds largest brands across all industries. You probably won’t be surprised to learn that technology companies dominate the list. For example, Amazon takes out the top position ahead of the likes of Apple, Google, Microsoft, Visa, Facebook, and Alibaba.
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Toyota was ranked as the 41st most valuable brand behind the likes of Samsung, Netflix, Chanel, Paypal, and Nike. Meanwhile, Mercedes-Benz is listed in 54th position just ahead of key rival BMW in 55th. These are the only three car manufacturers in the top 100. Toyota has been listed as the number 1 most valuable car manufacturer in 12 of the past 14 years this particular study has been conducted.
"Global reach is such a big part of Toyota’s position. In each area it’s got a good representative model mix," Global BrandZ strategy director Graham Staplehurst told Auto News. "Toyota is also seen as pioneer for alternative energy. People are aware of the Prius. We have done a couple of surveys on electric cars, and although Tesla came out on top, Toyota came in second and then VW."
While only 3 automakers made it into the top 100, the study does have a section dedicated to car manufacturers. In it, Honda, Ford, Nissan, Tesla, Audi, Volkswagen, and Porsche are listed as the best of the rest. Porsche is the only new entrant to this list for 2019, beating out Maruti-Suzuki.