The godfather of the Toyota Prius says he will improve the efficiency of the next-generation hybrid while making the new model fun to drive.
Toyota deputy chief officer of product planning and chassis engineering managing officer Satoshi Ogiso says the fourth-generation Prius will need to balance heightened fuel economy with the enhanced dynamics demanded by Toyota CEO Akio Toyoda.
“I understand that the prioritisation of the Prius itself is a little bit different to other vehicles,” Ogiso-san begins.
“Basically, Akio-san, he’s my boss and I like him very well, and he understands the Prius itself very well, so based on his direction I translate his order to Prius concept.
“At this moment, customers are pleased with Prius performance … but we should not compromise fuel efficiency or Prius innovative brand strongpoint by fun to drive, so we have to expand both things.”