Traditional Lexus Buyers “love” The Company’s Bold New Design


Traditional Lexus buyers “love” the company’s bold new designExisting customers love Lexus’ polarising new styling direction with the distinctive ‘spindle’ grille, says the Japanese company’s local chief executive Sean Hanley.

Traditionally a more conservative offering than price-point rivals such as BMW and Mercedes-Benz, the company has for a few years been hell-bent on sexing up its image and luring younger buyers with edgy styling.

The new styling language, called L-finesse, has been signposted in radical forms on concepts such as the LC-CC, LF-LC, LF-Gh and LF-NX, and on new-generation road cars released in part over the same period including the GS launched here in April 2012, followed by the IS, ES and NX.

Updated versions of the CT, LS, RX and LX have also brought the company’s older models into line, each taking on cues such as the bold hourglass-shaped grille.

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Traditional Lexus buyers “love” the company’s bold new designTraditional Lexus buyers “love” the company’s bold new designTraditional Lexus buyers “love” the company’s bold new design