Update : Renault - Nissan Alliance Turns 15

Update : Renault-Nissan Alliance turns 15Renault-Nissan alliance marked its 15th anniversary , the longest-lasting cross-cultural collaboration in the automotive sector to date.
It was in 1999 that Renault purchased a 36.8 percent stake in the then failing and nearly bankrupt Nissan motor company. What followed was perhaps one of the most fundamental shifts in a Japanese company to date.

The man that spearheaded the changes and merger, Carlos Ghosn, was initially viewed by many Japanese as the destroyer of Nissan, but his strategy and strict restructurings of the Japanese company quickly turned the brand to profitability and now, 15 years later, the Renault-Nissan alliance is a powerhouse in the automotive sector.

Back in 1999 the two companies totaled just 4.8 millions sales globally, a figure that has increased to a substantial 8.3 million (2013).

“Together, Renault and Nissan have significantly expanded their global footprint and generated economies of scale vastly larger than either company could accomplish on its own. Renault and Nissan have charted a unique course for 15 years, maximizing synergies while nurturing each company’s distinct brands and corporate culture.” said Renault-Nissan CEO Carlos Ghosn.