Video : Design Vs. Engineering: What Does It Take To Make A Lexus?



2013 Los Angeles Auto Show : 2014 Lexus CT shows new face on each side of the PacificA new film produced by Lexus in partnership with nonprofit think tank TED, lifts the lid on the design and engineering processes employed to develop the CT 200h compact hybrid hatchback.



It’s no secret that design and engineering teams work quite separately when developing a car. Though both working towards the same ends – to produce the best possible car for customers – the two have different short-term goals to fulfil in order to help them get there. Designers are concerned with how things look, whereas engineers are concerned with how things work.
The complex process of developing a car – in this case the Lexus CT 200h – is explored in a two-minute video entitled ‘Hybrid Conversations’. The first of a trilogy of shorts, each one features Lexus International national manager of global education, Paul Williamsen, and Alex Chen, studio chief at Calty – Lexus’ Californian design centre – discussing the challenges faced when developing Lexus hybrids, which push the boundaries of design and engineering.
Alex presents the quandary that designers and engineers faced when development of the updated model – launched in the UK in February 2014 – began, saying: “(The question is) How do we get the most efficient (package) and also express the Lexus essence?”
Williamsen explains how the engineering team overcame the obstacle, saying: “CT 200h uses a higher percentage of non-petroleum stock plastics. We’re reducing the carbon footprint vehicle, and yet we’re still providing the beautifully-finished interior that Lexus owners expect.”
Striking the best balance between efficiency and design is referred to as ‘the marraige of science and art’, a line which subtitles this film. Chen concludes: “(We’re) taking the science and taking the art and then perfectly juxtaposing them together to make something harmonious.”
 
VIDEO Design vs. engineering: What does it take to make a Lexus?

 

Photo Gallery

2013 Los Angeles Auto Show : 2014 Lexus CT shows new face on each side of the Pacific2013 Los Angeles Auto Show : 2014 Lexus CT shows new face on each side of the Pacific2013 Los Angeles Auto Show : 2014 Lexus CT shows new face on each side of the Pacific
2013 Los Angeles Auto Show : 2014 Lexus CT shows new face on each side of the Pacific2013 Los Angeles Auto Show : 2014 Lexus CT shows new face on each side of the Pacific2013 Los Angeles Auto Show : 2014 Lexus CT shows new face on each side of the Pacific
2013 Los Angeles Auto Show : 2014 Lexus CT shows new face on each side of the Pacific2013 Los Angeles Auto Show : 2014 Lexus CT shows new face on each side of the Pacific2013 Los Angeles Auto Show : 2014 Lexus CT shows new face on each side of the Pacific
2013 Los Angeles Auto Show : 2014 Lexus CT shows new face on each side of the Pacific2013 Los Angeles Auto Show : 2014 Lexus CT shows new face on each side of the Pacific