Japanese companies are pitching food products at a trade fair in Chiba City, near Tokyo, with the aim of expanding their shipments abroad.
The event that opened on Wednesday is part of efforts to achieve a government export goal. The government aims to expand exports of agricultural and food products by more than 30 percent to 1 trillion yen, or about 8.9 billion dollars, by 2019.
About 300 companies are showcasing products, including those designed to suit foreign tastes, for more than 1,000 overseas buyers.
A company from Nara Prefecture is displaying frozen sushi it says took almost a year to develop.
The firm says it mixed spicy ingredients into rice to make the flavor stand out.
A Hyogo Prefecture-based company is offering a green tea kit that includes not only leaves but also a tea set, to make Japanese culture more readily available.
Gluten-free pasta made from rice powder is also on display.
Japanese sake, or rice wine, is attracting attention from buyers as it is becoming increasingly popular abroad amid a worldwide Japanese cuisine boom.
An employee of a sushi restaurant in Norway said she's looking for sake to offer her customers.