NAGOYA--The operator of Legoland Japan is offering discounts to families in hopes that the pieces of its struggling business plan will finally fall into place.
The outdoor theme park has been criticized for its high admission fees since it opened in Nagoya's Minato Ward on April 1.
In response, the operator on May 25 started offering discounts of up to 25 percent for families of four members.
Currently, a regular three-member family ticket costs 17,500 yen ($159) or 19,100 yen, including tax, while the four-member family ticket sells for 24,400 yen.
Under the new system, a four-member family ticket purchased two to six days in advance will be about 20 percent cheaper than the regular one, and about 25 percent cheaper if purchased seven days or more in advance.
Advance purchases of three-member family tickets will also have discounts of between 11 percent and 23 percent.
The tickets are not available for child-only groups whose members are all aged between 3 and 12. The groups must have two members at least 13 years old.
The family tickets are valid throughout the year. They can be purchased via Legoland Japan’s website, as well as at Seven-Eleven stores and the convenience store chain’s official website.
Legoland Japan features Miniland, where Nagoya Castle, Tokyo Tower and other famous landmarks built with Lego bricks stand, and a variety of rides.
Its operator has forecast about 2 million annual visitors to the park.
However, Nagoya Mayor Takashi Kawamura said he was "worried" about the visitor turnout at a news conference in late April.