Modern Technology Enhances Flavor Of Traditional 'gozaemon - Zushi'

Modern technology enhances flavor of traditional 'Gozaemon-zushi'Tottori Prefecture’s signature rolled sushi, known as “Gozaemon-zushi,” dates back about 300 years.
Rolled with "konbu" (kelp), Gozaemon-zushi has the rich savory flavor of local chub mackerel and the subtle tartness of vinegar rice, which create a perfect harmony of flavors.

It is said that the rolled sushi originated from a lunch box of vinegar rice with mackerel placed on top. The meal was prepared by shipping agent Komeya Gozaemon and his family to wish his crew members safe sailing on their routes around Japan during the Edo Period (1603-1867).

In modern times, technology was developed that matures the taste of traditional Gozaemon-zushi by applying a special technique of freezing and defrosting that makes the flavor stand out.

Gozaemon-zushi is rapidly frozen to 60 degrees below zero and is then defrosted five to seven hours before shipment. The manufacturer says it uses this self-developed know-how for temperature control to enhance the savory flavor while the sushi matures.

A product of the marriage of tradition and modernity, this delicate sushi is also the perfect souvenir. A roll of Gozaemon-zushi sells for 1,250 yen ($10.50).

A wide variety of local specialties from the prefecture is also available at the Tottori Okayama Shinbashi-kan shop, which is jointly operated by the Tottori and Okayama prefectural governments in Tokyo's Shinbashi district.

Address: 1-11-7 Shinbashi, Minato Ward, Tokyo.

Open 10 a.m. to 9 p.m. Closed on the year-end and New Year holidays.