On Saturday, September 4th, the 11th Tokyo Girls Collection swept into the Saitama Super Arena.
Tokyo Girls Collection is a fashion event held semi-annually in the Tokyo area. Many of the hottest Japanese brands (along with a few international brands) show their collections alongside musical performances, charity auctions, and other fashion-related fun.
TGC is famous for selling out all of its tickets far in advance, and approximately 30,000 fashion-hungry young Japanese women attended this edition of the event.
TGC organizers explain that their focus is on Japanese streetwear and “real clothes” rather than just “the ‘clothes as works of art’ format of conventional catwalk shows” – showcasing trends aimed not only at fashionistas, but also at the average Japanese young woman in her twenties and early thirties. Japanese celebrities and popular magazine trendsetters model the latest fashions from dozens of popular J-fashion brands, while attendees instantly buy the clothes via mobile phone. Some of the models at the event included Anna Tsuchiya, Maiko Takahashi, Riena, Karina, Rika Izumi, Kinoshita Yukina, Mai Miyagi, Sasaki Nozomi, Hasegawa Jun, Marie, Yamada Yu, Haruna Ai, Tsubasa Masuwaka, Fujimoto Miki, Yasuda Misako, and Wakatsuki Chinatsu.
This time around, the Highlight Stage featured the debut of the fashion brands AG by Aquagirl and Lovedrose. The main event included brands well-known to any girl who spends time shopping in Tokyo: Another Edition, Apuweiser-riche, BEAMS, blondy, CECIL McBEE, FREE’S MART, Heather, kitson, L’EST ROSE, LIZ LISA, MAISON GILFY, MERCURYDUO, muse muse by ROYAL PARTY, mystic, Smork, snidel, TOPSHOP, wc, 31 Sons de mode, and +Rich.