Japanese airline ANA says it's introducing a service to help people navigate the country on arrival.
ANA's parent company is teaming up with a firm that matches foreign travelers with professional guides.
Visitors pick a destination and get paired with a local expert as well as an interpreter to break through any language barriers.
Yoshiaki Tsuda of ANA Holdings said, "This kind of unique experience, where customers can book a guide when they book their flight, will help us become more competitive."
ANA plans to launch the service for inbound passengers by the end of the year.