'Reiwa' -- tentative spelling -- is a name that will be on the lips of most Japanese today and it will be for years to come.
It's the name the Japanese government selected for the new era, which is set to start when Crown Prince Naruhito becomes the new Emperor on May 1.
The announcement was highly anticipated here because it will define the years ahead, as well as play a daily role in people's lives.
Chief Cabinet Secretary Yoshihide Suga revealed the name saying, " The new era name is 'reiwa'," and how it's written in Kanji characters.
Those letters come from Manyoshu, the oldest existing anthology of Japanese poetry.
The Cabinet chose the name from a list of proposals made by experts. The government is refraining from disclosing their identities of the experts.
Emperor Akihito is set to abdicate on April 30, which will end the current Heisei era.
The government is announcing the new name in advance, so companies and the general public can prepare for the change.
The era name is used on numerous occasions and official papers, including drivers' licenses, health insurance cards, and calendars.