A food company in Japan's Hokuriku region on the Sea of Japan coast has been flooded with orders for rice crackers after a teammate of Japanese basketball player Rui Hachimura introduced them online.
Hachimura made history last month by becoming the first-ever Japanese player selected in the initial round of the NBA draft. He signed a pro contract with the Washington Wizards.
Hachimura shared with his team the crackers made by Hokuriku Confectionery in the city of Kanazawa. One of his teammate called them "Japanese chips" on social media.
The crackers contain white shrimp, a specialty of Hachimura's home prefecture of Toyama in Hokuriku.
The firm's president says he's pleased that the traditional crackers have become widely known thanks to Hachimura.