Infiniti To Adopt 'nissan-plus' Strategy For Future Vehicles

Infiniti to adopt 'Nissan-plus' strategy for future vehicles

Sales at Infiniti in 2019 were down in the dumps. While the market as a whole fell 1.2%, Infiniti brand sales were down 21%. Nissan wasn't too far behind, with its sales sliding 9.9% year-to-year. None of those numbers look great, but Nissan COO Ashwani Gupta still sees a path forward for Nissan's luxury brand, Infiniti.

"We will bring back Infiniti as Nissan-plus, in terms of product and technology," Gupta told Automotive News. "Infiniti will be great again."