Infiniti To Adopt 'nissan-plus' Strategy For Future Vehicles
Sales at Infiniti in 2019 were down in the dumps. While the market as a whole fell 1.2%, Infiniti brand sales were down 21%. Nissan wasn't too far behind, with its sales sliding 9.9% year-to-year. None of those numbers look great, but Nissan COO Ashwani Gupta still sees a path forward for Nissan's luxury brand, Infiniti.
"We will bring back Infiniti as Nissan-plus, in terms of product and technology," Gupta told Automotive News. "Infiniti will be great again."
- Published in Auto Moto
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