Acura, Amazon Media Group and Amazon Launchpad have collaborated on a new long format documentary that explores the journey and spirit that drives entrepreneurs and the process of taking a product from concept to market. Debuting today, "This Is What We Make" is available on Prime Video through the Amazon Video Direct self-publishing service. The program follows three Amazon Launchpad entrepreneurs as they develop ideas into a tangible product while also featuring insights and perspectives from three innovation experts.
The film was created by Acura and Amazon Media Group, marking the first time either party has developed original, long-form content. "This Is What We Make" features three Amazon Launchpad entrepreneurs: John Alexiou of SubPac, Jason Johnson of August Home and Filippo Yacob of Primo Toys. Amazon Launchpad is a program that helps startups and entrepreneurs launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe.