Toyota Entering Camrys And A Prius In One Lap Of America To Prove They're Not Boring

Toyota entering Camrys and a Prius in One Lap of America to prove they're not boring

Toyota is backing a few teams from facilities in West Virginia, Indiana and Kentucky in One Lap of America, and they're driving arguably the last Toyotas you would take on a cross-country racing road trip. Three of the four cars are Camrys, and the fourth is a Prius. And on top of that, only one of the Camrys has the 300-horsepower V6. The other two have a normal four-cylinder and a hybrid four-cylinder.

According to Toyota, the goal is to help dispel some of boring, staid reputation of the competing cars, or as Toyota puts it, the view that they're "plain vanilla grocery-getters." At least one of the Camrys has had a bit of visual sprucing up, too, to help. The four-cylinder SE has a fantastic retro Toyota Motorsports paint scheme with the red, orange, and yellow stripes that adorned famous Toyota racing vehicles such as Ivan "Ironman" Stewart's T100 Baja truck. The other two are more plain, but all three benefit from aftermarket wheels and sticky tires. The Camrys all have some tweaks to brakes and suspension, along with some safety additions, for track duty, and the Prius is completely stock except for the tires.

Toyota Says Its Vehicles Aren't "boring" Amidst Falling Financials

Toyota Says Its Vehicles Aren't

The boss of Toyota says the company’s vehicles shouldn’t be considered boring anymore in what has proven to be a difficult year-to-date for the automaker.

"Until now, there were times when Toyota’s cars were called 'boring' or were said to be lacking in character," Toyota chief executive Akio Toyoda told USA Today. "But I now feel that, in terms of driving and design, our customers have begun to favorably evaluate our cars."