Toyota's chief engineer for the eight-generation Camry program says he loves the idea of a proper performance-focused version, to capitalise on its much more dynamically able new platform.
Japan-based Masato Katsumata, who has spent time working with Toyota Europe but now runs a team of a few thousand, and who spent his youth doing rallies and driving an AE86, told us this week that there might just be a market for such a previously unlikely offering.
The new, imported-from-Japan Toyota Camry range has arrived in Australia, a month after the company closed the Melbourne factory that produced its predecessor for 30 years.
And while Toyota no longer has the same incentive to retain those super-sharp real-world deals it offered on the old car – designed to drive demand, and thereby retain production at the required level to keep the Altona factory open until its scheduled close – the new Camry is extremely affordable nevertheless.
Toyota has turned the C-HR into a turbocharged, 447kW monster for SEMA in Las Vegas. Along with the fire-breathing compact SUV, the Japanese manufacturer leaned on its NASCAR driver lineup to create a range of modified Camrys.
The headline Toyota is undoubtedly the C-HR R-Tuned, designed to see how far the base package could be developed as a track car. Power comes from a 2.4-litre Toyota 2AZ-FE engine with forged internals, a reinforced valve-train and a custom Garrett turbo running 23PSI of boost.
When it comes to mid-size sedans, two names are normally at the top of everyone's list: Camry and Accord.
These two models dominate the segment as Toyota sold 388,616 Camry's in the United States last year, while Honda moved 345,225 Accords. As Honda pointed out in its press briefing in New Hampshire, the Accord alone outsells 30 different brands such as Mazda, MINI, and Fiat.
Holden Special Vehicles celebrated the end of local Commodore production with the 635 hp (474 kW) HSV GTSR W1 while Ford introduced the 496 hp (370kW) Falcon XR8 Sprint shortly before the company stopped production last October.
Toyota's tribute to Australian manufacturing is notably tamer as it's the Camry Hybrid Commemorative Edition.
We all expected this to happen but apparently the rise of the crossovers is happening faster than anticipated. The once-dominating-the-sales-charts Toyota Camry sedan has lost the first place in sales by not one but three compact SUV models through July in the US market.
The three SUVs are Nissan’s Rogue, the Toyota RAV4 and the Honda CR-V, with the former selling the most units in the US market since the start of the year, Bloomberg reports.
Japanese automakers Mazda and Toyota are planning to collaborate on a inter-connected vehicle infotainment platform for their next-generation vehicles, according to a new report.
Following the two companies buying shareholdings in each other a month ago while announcing plans for a joint factory in the US and co-development of electric vehicles (EVs), the new article by Japan’s Nikkei claims the manufacturers are set to share a core platform for in-vehicle navigation, media, and smartphone connections.