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While some carmakers appeal to dog lovers, Nissan is going all-in with cats, at least in Japan. The Yokohama-based company is teaming up with a chain of cat cafés across the country to promote the Nissan Dayz kei car.

If you're not familiar with cat cafés, they're essentially a coffee shop in which you sip your latte while surrounded by dozens of cats. It's supposed to deliver all the companionship and fun of cats without, you know, actually owning them. The concept began in Taiwan, blew up in Japan, and has made its way to the U.S. as well.