There’s a lot that you may want to blame millennials for and now you can add the return of monochrome film to that list. Fujifilm today announced that it’s going to bring back its black-and-white film due to demand from “millennials and GenZs.” The company had actually stopped production of its monochrome film over a year ago.
Fujifilm says that its new Neopan 100 Acros II film is being developed based on feedback from the aforementioned demographic and that they’re the new “film enthusiasts,” so it’s catering to them by relaunching a monochrome film.
Japan decided at a Cabinet meeting Friday on its next five-year basic plan to promote tourism starting in fiscal 2012, setting a goal of increasing the annual number of foreign visitors to 18 million by 2016.
The new tourism promotion plan stipulates that tourism should take the lead in reconstruction of regions hit by the March 2011 earthquake and tsunami and the subsequent nuclear crisis in Fukushima Prefecture by increasing the number of foreign visitors.