No one can argue that Sony is not bold, when looking at the introduction of 21:9 ultra-wide displays in its latest Xperia smartphones. The adoption of this ‘cinema' 21:9 aspect ratio is the key marketing point for Sony's 2019 smartphones. It also provides differentiation against peers in what remains a very competitive market. Sony has introduced its fair share of gimmicks over the years, but is this one of them?
Calty design chief Kevin Hunter spoke with Car Advice about the Lexus LF-1 Limitless concept and how it advances the brand's signature spindle grille:
Probably the most controversial elements of modern Lexus products is the so-called ‘Spindle' grille shape. Hunter says it's here to stay. "Spindle is our brand identity, it's our aim to make it attractive of course, and the LF-1 is the next step in its evolution. We call it ‘architectural spindle'.
Sekisui Chemical Co Ltd showed a signage system that uses the "light-emitting interlayer," which is an interlayer for glass and enables to project characters, figures, etc.
The system was exhibited at the 2nd High-performance Building Material Expo, which took place from Dec 13 to 15, 2017, at Tokyo Big Sight.
Sharp Corp exhibited odd-shaped displays for automotive use at Ceatec Japan 2017, which took place from Oct 3 to 6, 2017, at Makuhari Messe in Chiba Prefecture, Japan.
Sharp calls them "Free Form Display." This time, the company showcased two kinds of displays: horizontally-long and circular displays expected to be used for instrument panels. They are both TFT LCD displays using the "IGZO" oxide semiconductor.
Asia's largest electronics and information technology convention began Tuesday near Tokyo, with companies showing off cutting-edge devices and services to demonstrate their vision of a future where many aspects of life are connected via networks.
Regulars at the Combined Exhibition of Advanced Technologies, or CEATEC, such as Panasonic Corp. and Sharp Corp. hosted large booths with lavish displays, while two of Japan's biggest banking groups are also participating.