When you build a car, there are three groups of people that matter – a love triangle, if everything goes well. There are the marketers who figure out how to sell what the carmaker builds, the critics (read: us) who leverage our experience and knowledge to grade the thing, and then there's the buyer. The latter is by far the most important to a car's success, or failure.
To understand the challenges facing the FT-4X (if it eventually becomes a production model), you need to understand what happens when things get misaligned between these three groups. Maybe the famous Pontiac Aztek comes to mind – it was notoriously the product of the marketers who obstinately insisted that the vehicle would work great for the target demographic. Critics and buyers both panned it; sales fell woefully short of the target, and it shuffled into its punchline afterlife.