To launch the entirely new 2014 Lexus IS sport sedan, the automaker today debuts three new television spots comprised of iconic, stylized visuals designed to be provocative. The strikingly different IS, which will arrive in showrooms this July, is the latest vehicle in the Lexus lineup to showcase the brand’s commitment to bold and dynamic design. Like the new IS, the supporting TV spots are a deliberately defiant departure from the status quo.
Reinforcing Nissan's commitment with Brazil, the project plays an important role in Nissan's objective to support Rio 2016. Nissan Team includes legacy programs to create positive long-term social impact and inclusive marketing programs with the goal to disseminate the Olympic experience to everyone in Brazil.