How Lexus, Infiniti Plan To Win Back Luxury Buyers From Germans, Tesla

How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands.

Lexus Focused On Sustained Growth, Not Beating Germans

Lexus focused on sustained growth, not beating GermansLexus is targeting up to 10 per cent annual sales growth in Australia over the next five to 10 years, stating it’s not concerned where that places it in relation to its German luxury car rivals.
Audi, BMW and Mercedes-Benz continue to prove elusive for Lexus locally, and each of the Teutonic triumvirate has recorded greater growth so far in 2014.