As the all-new, completely redesigned 2018 Honda Odyssey arrives in dealerships across the U.S., Honda is introducing a new integrated marketing campaign highlighting the vehicle's innovative technology and imaginative solutions that will keep everyone in the family happy. Debuting during the NHL and NBA Finals, as well as ahead of summer's most anticipated family films, the campaign creative focuses on the Odyssey's new advanced available features that provide the ultimate in family-friendly versatility and comfort, with the new Magic Slide second-row seats™ as the star of the campaign.
The Odyssey campaign leads off with a new :60 TV spot titled, "Keep the Peace" (https://youtu.be/wXFnrJqL5Nw), which shares how the new Odyssey was developed for families and how the unique features of the vehicle can help keep the peace among children. The spot will launch in theatres on June 16, with incredible sound and picture quality equivalent to that used in motion pictures. The in-cinema creative is meant to capture families as they head to the movies during the summer blockbuster season and will air in advance of family films like Despicable Me 3, Cars 3 and Captain Underpants.