Honda's Innovative Airbag Promises Increased Front Passenger Safety

Honda's Innovative Airbag Promises Increased Front Passenger Safety

Honda has announced that it is working on a new passenger airbag technology designed to better protect occupants in the event of a frontal collision, which is particularly beneficial in the event of an angled crash between vehicles, or a vehicle and another object. Development and testing was led by Honda R&D Americas engineers in Ohio, in partnership with Autoliv.

New Canon Patent Describes Something Pretty Innovative From The Japanese Camera Giant

New Canon patent describes something pretty innovative from the Japanese camera giant

A Canon patent from October, 2017 resurfaced on the Canon rumor mill today, and it describes something pretty innovative from the Japanese camera giant. The patent shows a lens adapter—ostensibly designed for a mirrorless camera—that features a built-in variable-voltage ND filter.

The ND filter component is "formed from an electrochromic device [or a liquid crystal element] which changes light transmittance on application of a voltage." That way, you could electronically and silently change the amount of light hitting your camera's sensor without stopping down the lens.

Acura Returns As Presenting Sponsor And Provides Official Vehicle For 2018 Sundance Film Festival; New Nsx Gallery Features Innovative Led Art Installation

Acura Returns as Presenting Sponsor and Provides Official Vehicle  for 2018 Sundance Film Festival; New NSX Gallery Features Innovative LED Art Installation

In its ongoing commitment to support independent thinking and the creative community, Acura returns as Presenting Sponsor of the 2018 Sundance Film Festival, marking the brand's eighth year as a Sundance Institute partner. The Festival's U.S. Dramatic and Documentary audience awards will be presented by Acura.

The Acura MDX luxury SUV featuring the brand's signature Super Handling-All Wheel Drive™ (SH-AWD®) will serve as the official vehicle of the Sundance Film Festival. More than 100 Acura MDX vehicles equipped with Advance and Entertainment packages will fill the streets to transport filmmakers, talent, jurors and Sundance Institute staff around the Festival, bringing to life the performance credentials that have made the MDX the best-selling three-row luxury SUV of all time.

Nissan Announces 2018 Pathfinder U.s. Pricing – Adds Midnight Edition

Nissan announces 2018 Pathfinder U.S. pricing – adds Midnight Edition, standard Automatic Emergency Braking and innovative Rear Door Alert


NASHVILLE, Tenn. – Nissan today announced U.S. pricing for the 2018 Nissan Pathfinder SUV, which goes on sale this week at Nissan dealers nationwide with a starting MSRP1 of $30,790. Pathfinder was extensively revised just last model year – with more adventure capability, a freshened exterior look and enhanced safety, technology, performance and style.

New Marketing Campaign For All-new Honda Odyssey

New Marketing Campaign for All-new Honda Odyssey Shows How Innovative Features and Imaginative Solutions Keeps Everyone in the Family Happy

As the all-new, completely redesigned 2018 Honda Odyssey arrives in dealerships across the U.S., Honda is introducing a new integrated marketing campaign highlighting the vehicle's innovative technology and imaginative solutions that will keep everyone in the family happy. Debuting during the NHL and NBA Finals, as well as ahead of summer's most anticipated family films, the campaign creative focuses on the Odyssey's new advanced available features that provide the ultimate in family-friendly versatility and comfort, with the new Magic Slide second-row seats™ as the star of the campaign. 

The Odyssey campaign leads off with a new :60 TV spot titled, "Keep the Peace" (, which shares how the new Odyssey was developed for families and how the unique features of the vehicle can help keep the peace among children. The spot will launch in theatres on June 16, with incredible sound and picture quality equivalent to that used in motion pictures. The in-cinema creative is meant to capture families as they head to the movies during the summer blockbuster season and will air in advance of family films like Despicable Me 3, Cars 3 and Captain Underpants.

Innovative 2017 Honda Ridgeline Pickup Leads The Flock In New Super Bowl Commercial

Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl CommercialHonda today offered a sneak peek of the brand's commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, "Somebody to Love." Fans tuning in to Super Bowl 50 on Sunday, Feb. 7, will see the 60-second spot, "A New Truck to Love," during the third quarter, but the entertaining commercial is now available for viewing in its entirety on Honda's YouTube channel (

Nissan Spotlights Innovative Truck Accessories At 2016 Shot Show

Nissan spotlights innovative truck accessories at 2016 SHOT ShowOne year ago, Nissan made a big impression at the annual SHOT Show with a showing of the 2016 Nissan TITAN XD fresh off its world debut at the North American International Auto Show. This year, Nissan returns once again as a SHOT Show sponsor and with a pair of TITAN XDs showcasing a multitude of Genuine Nissan Accessories designed exclusively for the company's all-new full-size pickup. Many of the accessories, such as a pop-up tent that fits inside the TITAN XD bed, are specifically directed toward outdoor adventure use.

Panasonic : Six Innovative Concepts Connecting Our Future Homes

Panasonic : Six Innovative Concepts Connecting Our Future HomesIn high-paced Asia, the daily lives of the working adult are becoming more and more hectic. Long work hours coupled with tedious commutes can be tiresome for the average white-collar worker. But imagine coming home only to find there is a slip for undelivered goods that you will need to pick up at the post office over the weekend. Or that you are home and hungry hoping to quickly whip a meal together, only to find that you have no idea what to cook with what you have in the fridge.