A character representing dreams and hope from the disaster-hit city of Rikuzentakata in northeastern Japan has won an annual contest to decide the country's most popular local mascot.

Local authorities, companies and other organizations create mascots to promote their communities and activities. Such mascots, called "Yuru-Chara," usually feature cute, yet unsophisticated designs.

KUMAMOTO--Kumamoto Prefecture has lifted the ban on overseas use of the Kumamon mascot design, sparking anger from local companies that want to keep the popular bear-like character for themselves.

Many companies say the original purpose of the mascot should remain the same: promoting the prefecture on the southern main island of Kyushu and its products.