Indie Rock Band Metric Headlines New Campaign For All-new 2013 Acura Ilx

2013 Acura ILX to Cost Around $27,000Acura is collaborating with Indie rock band Metric as part of the marketing campaign developed to support the debut of the 2013 Acura ILX, the all-new compact luxury sedan that serves as the gateway to the Acura brand.  Built around Metric, whose evocative tracks have been featured in several popular TV programs and films, Acura has planned an extensive experiential marketing and digital program to reach Gen Y customers who are now entering the luxury automotive marketplace.