Sony Launches A7r Mark Iv Mirrorless Camera With 61 Mp Sensor

Sony Launches A7R Mark IV Mirrorless Camera With 61 MP Sensor


Sony has come out swinging at its rivals with the new A7R IV full-frame mirrorless camera which touts a 61 megapixel back-side illuminated sensor with 15 dynamic range stops. This camera thus delivers the highest resolution yet for a full-frame setup. It even lets users capture images of up to 240 megapixels with the pixel-shift mode while also delivering 26.2 megapixel photos in APS-C crop mode. The ISO range is fairly generous, going up from 100 to 32,000 or from 50 to 102,400 in expanded mode.

The camera body itself has been redesigned and now has a deeper, larger grip so Sony has certainly fixed one of the issues that users had with the A7R III. There’s a five axis image stabilizer which should be good for both video and still images. Sony has also put in a new 5.76 million dot OLED electronic viewfinder which is the highest resolution yet on a camera from the company.

Some Nikon Dslr Cameras Might Be Replaced With Mirrorless Models

Some Nikon DSLR Cameras Might Be Replaced With Mirrorless Models

DSLRs were the cameras that many professionals used back in the day, but then mirrorless cameras came along and the game was changed. This is because mirrorless cameras are smaller and lighter than DSLRs, making them more ideal to be carried around, plus with some of them sporting full-frame capabilities, some pros have actually replaced their DSLRs with mirrorless cameras.

This is why it doesn’t come as a surprise to learn that maybe Nikon could be considering something similar as well. According to a report from Nikon Rumors, they have heard that there might be some Nikon DSLR models that will not be replaced with newer DSLR models. Instead, they believe that these models could actually be replaced by mirrorless cameras. This includes the Nikon D3500, the D5600, and the D500.

Nikon Confirms New 'pro' Mirrorless Camera Is In The Works

Nikon Confirms New 'Pro' Mirrorless Camera Is In The Works

Last year, Nikon launched their brand new Z-series of digital cameras. These cameras are Nikon’s latest and renewed efforts at tackling mirrorless cameras and so far, initial reviews have been largely positive. However, if you feel that maybe the Z7 might not be “pro” enough for your needs, Nikon has you covered.

We had heard rumors last year that a D5-equivalent for Nikon’s mirrorless cameras could be in the works, and it turns out the rumors were true. According to a report from Nikkan Kogyo Shimbun, Nikon’s CEO confirmed that the company is working on a new “pro” mirrorless camera that would be the equivalent to the D5 DSLR.

Nikon Could Have A Mid-range Mirrorless Camera In The Works For $900

Nikon Could Have A Mid-Range Mirrorless Camera In The Works For $900

With the launch of the new Nikon Z-series of full-frame mirrorless cameras, it saw the company change up its strategy and approach to mirrorless cameras. Unlike the company’s previous attempts, the new Z-series seems to be much more well-received. Unfortunately, they do not come cheap, making it a bit inaccessible for those who aren’t necessarily professionals.

However, there is some good news because according to a report from Nikkei, it seems that Nikon could actually have a new mirrorless camera in the works. This model is said to be a mid-range model that could cost $900, making it more affordable than what the company has to offer at the moment.

Panasonic's Latest Mirrorless Camera Can Shoot Videos In 6k

Panasonic's Latest Mirrorless Camera Can Shoot Videos In 6K

Last year hot on the heels of Nikon and Canon announcing their own full-frame mirrorless cameras, Panasonic decided to hop on board as well with their new Panasonic Lumix S-series of cameras. Now it looks like the company is back with their latest offering in the form of the Panasonic Lumix S1H.

It is clear that the S1H is being aimed more towards videographers. This is because the camera is capable at recording at 6K resolution. It does have a bit of an odd aspect ratio of 3:2, but for those who want something more standard, it can also record at 5.9K at 16:9 at 30fps. Exactly how many of us would need to shoot in 6K, let alone watch videos in 6K, are probably not that many.

Fujifilm Gfx100 Medium Format Mirrorless Camera Announced

Fujifilm GFX100 Medium Format Mirrorless Camera Announced

Several years ago, Fujifilm decided to dive into the medium format camera market by launching the Fujifilm GFX 50S. The company has since released new models and successors since, but this could possibly be the company’s biggest update to yet. Fujifilm has announced a new mirrorless camera in the form of the GFX100.

This will be part of the GFX medium format lineup (although we’re not sure if this will replace the GFX 50 series or it will exist alongside it), but it will be a camera with a whopping 102MP sensor. Given the megapixel count, there is a very good chance that this camera is aimed more at professionals who have the need for such a camera, rather than your average photographer or enthusiast.

Fujifilm X-t30 Mirrorless Camera Announced

Fujifilm X-T30 Mirrorless Camera Announced

We have been hearing rumors that Fujifilm could be close to launching a new mirrorless camera in the form of the X-T30. Turns out the rumors were right on the money as the company has since officially announced the camera, making it the company’s latest mirrorless camera to date.

However this is the X-T30 which makes it the successor to the X-T20. This means that it is not one of Fujifilm’s higher-end cameras like the X-T3 or the X-Pro2 or the X-H1. However if pricing is a concern of yours, then the X-T30 is definitely priced lower than the flagship models and should be good enough to get you into the game.

Olympus Om-d E-m1x Mirrorless Camera Announced

Olympus OM-D E-M1X Mirrorless Camera Announced

Earlier this month, Olympus teased that they had a new camera in the works that would be announced today, and sure enough they have. The company has since officially taken the wraps off its latest mirrorless camera in the form of the Olympus OM-D E-M1X, which definitely doesn’t exactly roll off the tongue.

As Engadget points out, the camera feels like a larger version of the OM-D E-M1 Mark II. It’s not necessarily a bad thing and if you don’t have the E-M1 Mark II, then this could be worth considering. However if you already own it, then maybe the upgrade might not be worth paying for.

A6400 Is A New Addition To Sony's Aps-c Mirrorless Camera Lineup

A6400 Is A New Addition To Sony's APS-C Mirrorless Camera Lineup


Sony today announced the launch of a new model which is part of its APS-C mirrorless camera lineup. The new A6400 slots right between the A6300 and the A6500. The camera is aimed at both still photographers and videographers. It will be particularly appealing to vloggers as it has a 180 degree rotating rear screen.

Keeping in line with the other models in this series, the sensor resolution has been retained at 24 megapixels. The A6400 does come with the BIONZ X processor and imaging technology for improved image quality overall. The high-performing tracking autofocus feature works with the BIONZ X image processing engine to enable the camera to acquire focus in as little as 0.02 secondsii.

Nikon To Add New Features To Its Z Mirrorless Cameras In Firmware Update

Nikon To Add New Features To Its Z Mirrorless Cameras In Firmware Update

The quality of a photo taken by a camera is determined by many things, but hardware plays a huge role. However sometimes image quality isn’t everything as photographers might appreciate other features in a camera that could make their lives and jobs easier. The good news for Nikon Z camera owners is that you can look forward to some new features soon.

Nikon has recently announced that in an upcoming firmware update to the camera, they will be adding some new features and support that could come in handy. “The Nikon Z series will continue to adapt to changing user needs through the development and roll-out of firmware updates to meet and exceed creative expectations. Taking into account feedback from photographers and creators, Nikon will display three feature updates under development that open creative opportunities for the Z 6 and Z 7.”

Nikon Z6 Mirrorless Camera Now In Stock

Nikon Z6 Mirrorless Camera Now In Stock

Earlier this year Nikon announced two new cameras in the form of the Nikon Z6 and Z7. The Nikon Z7 was launched a few months ago and if you recall, earlier this month it was reported that the Nikon Z6 would be launching this month. For those who are interested, you’ll be pleased to learn that the camera is now in stock.

The camera will be available from the likes of Adorama, B&H, and Amazon where it will be priced at roughly around $2,600 for the model with the kit-lens. For those who don’t need the kit lens and want the body-only, it will retail for around $2,000, making it cheaper than the Nikon Z7 which is the higher-end of the two.

Nikon Z6 Full Frame Mirrorless Camera Arrives November 16th

Nikon Z6 Full Frame Mirrorless Camera Arrives November 16th


Nikon unveiled the relatively affordable Z6 full frame mirrorless camera earlier this year. It will be a good option for those looking for a camera of this sort without shelling out close to $3,500 for the company’s Z7 camera. Nikon has confirmed today that the Z6 camera will be available for purchase starting November 16th.

Customers will be able to purchase the Z6 in body only form for $2,000. If they want it with the 24-70mm f/4 S lens then they will have to pay $2,600. The camera has a 24.5 megapixel full frame sensor with 100-51,200 native ISO, 273 autofocus points, 12 fps continuous shooting, and 4K video.

Canon Reportedly Commands 22% Of Full-frame Mirrorless Sales In Japan

Canon Reportedly Commands 22% Of Full-Frame Mirrorless Sales In Japan

When it comes to full-frame mirrorless cameras, for years Sony has more or less monopolized the market with its A7 and A9 cameras. However it looks like Sony is about to get some very serious competition from Canon, at least as far the Japanese market is concerned, according to a report from BCN Retail (via Peta Pixel).

The report claims that Canon now commands a whopping 22% of full-frame mirrorless sales in the country, which is very, very impressive when you consider that it was only back in September that Canon launched the EOS R full-frame mirrorless camera system. It also seems that despite only having one model, Canon has managed to beat out the likes of Nikon who reportedly accounts for about 10% of full-frame mirrorless sales.