Nissan today announces an interactive social media campaign that aims to further build on the anticipation of the all-new 2013 Nissan Pathfinder, which is set to hit dealerships this fall. Performers from Chicago's world famous comedy troupe, The Second City, will bring Nissan fans "An Improv-tastic Road Trip" featuring 12 hours of musical improv using fan suggestions and the next-gen SUV as the central element.
Nissan today unleashed the all-new 2013 Pathfinder SUV, a complete makeover featuring a sleek, aerodynamically styled exterior, a premium interior, class-exclusive user-friendly technology and a new unibody platform and advanced drivetrain that helps it achieve best-in-class fuel economy while maintaining class-lead towing and off-pavement capabilities.
The 2013 Pathfinder - in testing camouflage - shows off its capability and enhanced features as it endures 1500 miles of extreme cold weather from Colorado to Alaska, going through blizzards, snow and mud.
When the Nissan Pathfinder was originally introduced more than a quarter century ago, it became known as the perfect family adventure vehicle. With each successive generation, Pathfinder has remained true to that original premise, while evolving to meet the changing needs of its owners. Now, Pathfinder adds an unprecedented level of premium style, comfort and thoughtful technology – including a dramatic new aerodynamic exterior design and innovative, flexible interior – as it gets ready to debut this fall in an all-new 4th generation Pathfinder design.
The Detroit show will see some 50 new products unveiled overall and over 40 exhibitors, while Nissan's two concept vehicles underscored a wave of new products in the pipeline and its Zero Emissions leadership.
Nissan is reinventing its popular Pathfinder SUV to appeal to customers looking for SUV capabilities with more passenger comfort, innovative technology and fuel-efficient performance. The Pathfinder Concept, on display at the North American International Auto Show, previews the all-new look, style and attitude Nissan will bring to the segment when the next-gen Pathfinder goes on sale in fall 2012 at Nissan dealers nationwide.