Sunday Drive: Subaru Ascends Up To The Hottest Market Segment In America

Sunday Drive: Subaru Ascends up to the hottest market segment in America

Utility vehicles – in other words, crossovers and SUVs – are so hot right now. Two of our top stories from last week revolve around the utilitarian vehicle, but besides their jacked-up, five-door bodystyles, they couldn't be more different. The 2019 Subaru Ascent is headed into an extremely crowded and competitive segment, where it'll have to go up against industry stalwarts like the Toyota Highlander and Honda Pilot, not to mention upstart contenders like the Volkswagen Atlas. The Mercedes-AMG G63, on the other hand, has very little competition – there simply aren't very many ultra-luxurious, off-road-ready SUVs in the world vying to attract the dollars of the wellest-to-do customers across these United States.

Moving on from crossovers and SUVs, our readers remain attracted to classic front-engine, rear-wheel-drive sportscars. The Toyota Supra's upcoming rebirth earns two places on our list of stories worth highlighting from the week that was; one with leaked information from a Japanese magazine, and another with rumors indicating that maybe we shouldn't be quite so excited.

All-new Honda Insight Prototype Redefines Segment While Expanding Honda's Electrified Vehicle Lineup

All-New Honda Insight Prototype Redefines Segment while Expanding Honda's Electrified Vehicle Lineup

The all-new Honda Insight Prototype will make its world debut on Jan. 15 at the North American International Auto Show, giving consumers a first glimpse of the latest model in Honda's growing lineup of electrified vehicles. Launching nationwide later this year, and positioned as a premium compact above Civic in the Honda passenger car lineup, Insight elevates itself above other compact hybrid models with its sleek sedan design, roomy five-passenger cabin, and refined driving performance, along with high fuel efficiency.

"The new 2019 Honda Insight signals we are entering a new era of electrification with a new generation of Honda products that offer customers the benefits of advanced powertrain technology without the traditional trade-offs in design, premium features or packaging," said Henio Arcangeli, Jr., senior vice president of Automobile Sales and general manager of the Honda Division, American Honda Motor Co., Inc. "The Honda Insight is anticipated to receive fuel economy ratings competitive with the best hybrids in the segment, with styling that will have universal appeal inside and out and best-in-class passenger volume."

Honda Hoping New Accord Will Take Bigger Bite Of Shrinking Segment

Honda Hoping New Accord Will Take Bigger Bite Of Shrinking Segment

By adding 300 new jobs in Ohio and investing a further $267 million into the production of the 2018 Accord sedan, Honda is hoping to own a larger chunk of the shrinking mid-size sedan market.

In the first nine months of 2017, the segment has shrunk by 15% compared to last year, with every model in the category experiencing fewer sales, most of them by double digit figures, reports Autonews.

Sony To Focus On Premium Smartphone Segment In India

Sony to focus on premium smartphone segment in IndiaWe recently reported that Sony Mobile was looking to ‘defocus’ on several markets, one of which included India. A report from Times of India has confirmed that Sony India is planning a shift in its Xperia strategy and will now only focus on the flagship Xperia smartphones.

2016 Mazda Cx-9 Loads Up On Segment-best Safety Tech

2016 Mazda CX-9 loads up on segment-best safety techThe upcoming Mazda CX-9 SUV will be one of the safest vehicles in its class when it goes on sale mid-year, thanks to its i-ActivSense safety suite.
Mazda is claiming its next-generation SUV will feature luxury, safety and affordability that is ahead of all its competitors.

All-new 2016 Scion Im Ready To Fire Up The Fun Hatch Segment

All-New 2016 Scion iM Ready to Fire Up the Fun Hatch SegmentIf the badge on the all-new 2016 Scion iM stood for "instant message," the message to young buyers would be that they can now get a fun-to-drive, high-style, high-content, high-MPG rated hatchback for a whole lot less than they'd expect. The all-new Scion iM arrives in dealerships this fall, starting under $20,000. In true Scion practice, that's for a mono-spec model equipped like an upgrade model from competitors.