Nissan May Tap Ev Startup Hercules For Titan Pickup Powertrain
As the rush to battery-powered pickups grabs more headlines, Nissan is said to be interested in getting its slow-selling Titan full-size pickup in on the action. According to a report by Bloomberg, the company is exploring a partnership with EV startup Hercules that would have the nascent Detroit-based electric-pickup manufacturer supply electric powertrains for Nissan. Nissan, in return would provide unnamed truck components for Hercules' own Alpha pickup.
It has previously been reported that Nissan would trim the Titan model range, dropping unpopular variants such as the single-cab version and the diesel, as part of a company-wide initiative to cut costs. But full-size pickups generally are huge profit centers for their makers, and Nissan surely wants to keep the Titan viable. An electric Titan would join the thundering herd of upcoming battery-powered pickups such as the Tesla Cybertruck, Ford's Electric F-150, GM's Hummer EV, the Rivian R1T, the Lordstown Endurance, and Bollinger B2 among others.
- Published in Auto Moto
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