At New York Fashion Week, Lexus unveiled a collaboration that spanned numerous cultural realms, from the trendy streetwear and sneaker world to the high-art scene to the luxury auto space. Using its new UX crossover as the canvas, Lexus partnered with rising style entrepreneur John Elliott to create all-white tires designed after the iconic Nike Air Force 1.
The pairing stems from a different collaboration in which John Elliott partnered with Nike to create a custom Air Force 1. Elliott kept the timeless silhouette simple in white coloring, but created a new look by layering and stacking parts of the shoe's upper to create the illusion of shadows and shades. The tires are intended to do the same.
A major problem for cyclists is how to prevent tires from going flat, but puncture-free wheels now under development by Bridgestone Corp. and Bridgestone Cycle Co. are expected to solve that problem once and for all.
The special tires, which do not use air, are being developed at Bridgestone's technology center in Kodaira, a city in the western Tokyo metropolitan area.