Kickin' It: Lexus, John Elliott Turn Nike Air Force 1 Into Fashion Tires

Kickin' it: Lexus, John Elliott turn Nike Air Force 1 into fashion tires

At New York Fashion Week, Lexus unveiled a collaboration that spanned numerous cultural realms, from the trendy streetwear and sneaker world to the high-art scene to the luxury auto space. Using its new UX crossover as the canvas, Lexus partnered with rising style entrepreneur John Elliott to create all-white tires designed after the iconic Nike Air Force 1.

The pairing stems from a different collaboration in which John Elliott partnered with Nike to create a custom Air Force 1. Elliott kept the timeless silhouette simple in white coloring, but created a new look by layering and stacking parts of the shoe's upper to create the illusion of shadows and shades. The tires are intended to do the same.

Puncture-free Bicycle Tires Offer More Stable, Stylish Ride

Puncture-free bicycle tires offer more stable, stylish ride

A major problem for cyclists is how to prevent tires from going flat, but puncture-free wheels now under development by Bridgestone Corp. and Bridgestone Cycle Co. are expected to solve that problem once and for all.

The special tires, which do not use air, are being developed at Bridgestone's technology center in Kodaira, a city in the western Tokyo metropolitan area.

Toyo Tires Readies For Desert Duel

Toyo Tires Readies For Desert DuelToyo Tires is fielding a team of desert racing doyens with hopes of reclaiming the crown of Australia's ultimate rally raid, the Finke Desert Race.
Fitted with Toyo Tires Open Country M/T tyres, Team Toyo competitors will race across several classes over 452 of Australia's least hospitable kilometres, between Alice Springs and Finke.

Video : Plastic Tires Is All It Takes To Drift The Nissan Leaf

Video : Plastic Tires Is All It Takes To Drift The Nissan LeafWe are pretty sure that no one on this planet ever asked if a Leaf can drift - but that’s where the entertaining value kicks in.
Strapping a pair of plastic tires is the solution for some silent oversteer action, thought Autocar, who visited the Anglesey circuit during a professional drifting race to play with the balance of the all-electric hatch.

2016 Battery Tender Global Mazda Mx-5 Cup Presented By Bfgoodrich Tires Schedule Announced

2016 Battery Tender Global Mazda MX-5 Cup Presented by BFGoodrich Tires Schedule AnnouncedMazda announced the 2016 Battery Tender Global Mazda MX-5 Cup Presented by BFGoodrich Tires schedule today, following the series’ tradition of racing at iconic race tracks on major race weekends. The 2016 schedule includes one new venue and the return of a driver and fan favorite circuit. Each of the six weekends will be a doubleheader, making for a 12-race championship.

Toyo Tires : Sponsorship Win-win For Western Sydney

Toyo Tires : Sponsorship Win-WIn For Western SydneyLeading tyre brand Toyo Tires has today announced a multi-million dollar, multi-year co-major partnership deal with rising AFL team the Greater Western Sydney GIANTS.
The sponsorship will see the Toyo Tires logo take pride of place around the nation on the team's guernsey and includes significant signage, branding and activation opportunities across a suite of GIANTS assets.

Next-generation Michelin Run-flat Tires To Be Installed On Lexus Lc 500

Next-Generation Michelin Run-Flat Tires to be Installed on Lexus LC 500When the Lexus LC 500 arrives in spring 2017, it will feature Michelin Pilot Super Sport ZP tires with next-generation run-flat technology:
For the first time, Michelin engineers deployed a new hybrid sidewall technology that allows the tire to maintain its run-flat capabilities and superior handling performance while also reducing the tire’s overall mass and rolling resistance.

Mazda Motorsports & Bfgoodrich Tires

Mazda Motorsports & BFGoodrich TiresIn 1984, Mazda, BFGoodrich®Tires and Jim Busby Racing teamed up to score an historic class win at the 24 Hours of Le Mans. The car, a Lola T-616, was powered by a Mazda 13B rotary engine and shod with experimental BFGoodrich T/A™ Radial street tires.