In 1984, Mazda, BFGoodrich®Tires and Jim Busby Racing teamed up to score an historic class win at the 24 Hours of Le Mans. The car, a Lola T-616, was powered by a Mazda 13B rotary engine and shod with experimental BFGoodrich T/A™ Radial street tires. 
Toyo Tires will have a strong presence at this year’s SEMA Show, with three locations throughout the Las Vegas Convention Center filled with hardcore automotive goods. 
Toyo Tires will be hosting a driving demonstration at this year’s SEMA Show on November 6 starring Robby Gordon, BJ Baldwin, Kyle DeLuc and Jeremy “Twitch” Stenberg. 
Nissan ZEOD RC's invitation to participate at Le Mans next year from the Automobile Club de l'Ouest is a tremendous technological development opportunity for the automaker, but also a ready laboratory for next-generation tires, says Michelin Director Serge Grisin. 
As Nissan neared completion of its ZEOD RC electric racer, the automaker approached Michelin with a challenge: make us some racing tires with low rolling resistance that also have a high level of grip. 
Toyo Tire & Rubber will its release newly developed Observe GSi-5 studless winter tires for use with SUVs and CCVs (cross-country vehicles) on September 2nd. It will be their first new product in the category in nine years.
Yokohama has announced its two newest ultra high-performance tires, the Sport V105 and Neova AD08 R, both of which are available in the U.S.
The Yokohama Rubber announced today that its racing team will participate with its original electric vehicle (EV) in the 2012 Pikes Peak International Hill Climb. The event will take place on July 8 in the state of Colorado, U.S.A. The team refers to the race as the "Team Yokohama EV Challenge." Its unique EV racing car is equipped with BluEarth-A tires, a new product in the BluEarth fuel-efficient tire line incorporating the latest environmental technologies, including orange oil compounding technology. Yokohama will thus be competing with a zero-emission vehicle running on fuel-efficient tires.
Toyo Tires’ Nanoenergy 3 is a fuel-efficient tire designed to minimize energy losses suffered by the tire due to resistance, particularly contact friction from the road surface, thereby reducing fuel consumption and CO2 emissions.
Bridgestone Corporation announced in January 2012 that it has developed a revolutionary new printing technology for tires that is different from any tire printing or coloring process on the market today.
Until now, white rubber has been used on the sidewalls of tires to manufacture white ribbon and white letter tires. This process requires the use of large amounts of white rubber to prevent discoloration and to also maintain durability.