The 2020 Toyota Camry TRD takes a different approach to its place in lineup than the 2020 Toyota Avalon TRD. Cars Direct, having seen order guides for the Camry TRD, says the sedan will start at $31,955 after a $955 charge for destination. That makes it about $2,000 more than the most expensive four-cylinder Camry trim, and $3,410 less than the least expensive six-cylinder Camry, the $35,405 XLE V6. The Camry TRD has just become the most cost-effective way to get the 93 additional horsepower that comes with the 3.5-liter V6. Compare that to the Avalon strategy. The Avalon TRD came in at $43,255, which is $4,000 more than the sport-inclined Avalon XSE with the same 3.5-liter V6 engine, and not even $1,000 from the most expensive Limited Hybrid trim. When Cars Direct asked Toyota about the positioning, the carmaker responded that the Carmry TRD should be judged against the mid-grade, four-cylinder SE trim that sits two levels below the four-cylinder XSE trim, and costs $5,000 less than the V6 Camry TRD. Since the TRD version gets performance and appearance mods like a tuned, lowered suspension, larger brakes, a TRD exhaust, black wheels, aero tweaks, and interior eye candy, the standard equipment list stays modest. The TRD sticks with SofTex synthetic leather seating and can't be optioned with the Navigation or the Driver Assist Packages. If the TRD trim mirrors the SE package options across the board, a moonroof, a blind spot monitor and keyless entry, and an Entune 3.0 audio system that bundles dual-zone climate control will be the only possible upgrades. Cars Direct didn't break out pricing for all Camry trims, but price increases are coming based on order guide figures for the SE, XLE V6 and XSE V6. The SE goes up by $200 to $26,995, the XLE V6 will cost $150 more, and the top-tier XSE increases by $110.
Last November, Toyota pulled back the covers on the 2020 Avalon TRD and 2020 Camry TRD, and we've been waiting on pricing ever since. Half of our question has been answered now that Cars Direct spied an order guide for the Avalon TRD. MSRP for the bigger sedan comes in at $42,300, plus a destination charge of $955, totaling $43,255. That copies the formula for Toyota truck pricing, where all but one TRD versions slot underneath the top trim. The Avalon TRD's cost puts it $200 above the Limited model and $200 below the Touring trim. If that seems like fuzzy math, it's because as of writing, Toyota hasn't updated its U.S. site with 2020 Avalon prices. The new MSRPs and their changes compared to 2019 are:
The manual gear shifter isn't the only stick that's been disappearing from automobiles. With the market-wide adoption of the electronic parking brake, manual handbrakes have largely become part of history, as well. Toyota recently revived the handbrake, however, in an unexpected custom car built to drift – or, more accurately, slide.
Toyota team member and paralympic track and field athlete Jarryd Wallace wanted to create a surprise experience for his dad Jeff Wallace for Father's Day. Wallace settled on bringing pops to the track and sending him out for a hot lap with drifting specialist Ken Gushi. In an interesting twist, the chosen car was not a rear-wheel drive Supra or 86. Instead, it was a front-wheel drive Avalon TRD.
The bits and bobs we saw revealed on the Toyota Supra TRD Performance Line Concept are ready for primetime. TRD put them on display on Facebook last week, and at least one Japanese dealer showed the handiwork on a show-floor Supra. The good news is that they look just as good as they did on the concept, made from carbon fiber reinforced plastic and given a lustrous coating over a perfect weave pattern. The bad news is that they probably won't be the least bit inexpensive.
A three-piece front splitter leads things off. It increases downforce and reduces lift, but it also lowers the car by 14 millimeters (0.55 inch). The rocker extensions carry shark fins at their leading and trailing edges, said to smooth airflow along the body and around the rear three-quarter. They also lower the ride height by four millimeters (0.16 inch). Above them, a set of CFRP panels on the door close off the side intakes. The coupe's chief engineer said the Supra's standard cooling system is good enough, the vents there in case aftermarket mods need more air.
The current-generation Toyota Tundra debuted back in 2007, with a few updates here and there over the years. The truck itself might be ancient in car years, but the 2019 Tundra TRD Pro gets a heavy update after being dropped from the lineup in the 2018 model year. The design hasn't changed much, but Toyota has put its money where it matters on this truck.
Fox racing shocks now provide damping on all four corners. The rear shocks are paired with reservoirs to hold additional oil volume, supporting higher temperatures in extreme use. Then TRD springs are paired with the Fox shocks to give the truck a two-inch lift — beefier leaf springs are used out back. All-in, this gives the truck 1.5 inches more wheel travel up front and just over 2 inches in back compared to the previous TRD Pro. What do you do with all the extra suspension? Well, hit some rough roads and get dirty.
The 2020 Supra is still young in this world (though it feels 5 years old at this point), but a TRD Performance Line Concept version of the Supra happened to be revealed in Japan this past weekend. It's nothing groundbreaking, but it is the first time TRD has gotten its hands dirty with the MkV Supra. TRD showed us a teaser for this car not too long ago with a big wing, though the actual car was not wearing that in its reveal at the 2019 Osaka Automesse.
All the modifications are aero-focused for this concept. We're sad to say TRD didn't touch the inline-six engine — perhaps a power bump was too much to hope for this early in the game. Regardless, all the enhanced aero parts are made of carbon fiber and were developed in the wind tunnel to produce tangible gains in downforce and stability. Included on the concept is a front spoiler, side skirt, door garnish, trunk spoiler and rear spats.
Toyota’s TRD in-house performance division is on a roll lately pumping out one product after the other. At this week’s Chicago Auto Show alone, they presented four vehicles, but the big news for enthusiasts comes from across the Pacific, as they debuted their first stab on the new GR Supra at Japan’s 2019 Osaka Auto Messe.