A not-so-long time ago, in a marketer's office not that far away, someone saw that there was going to be a new Star Wars movie called "Rogue One" and said, "Hey, Nissan sells a car called the Rogue. This is a perfect! Call up George Lucas immediately, or Mickey Mouse, or whoever's in charge over there."
And so a marketing relationship was born. Even after "Rogue One," Nissan has used its relationship with the Star Wars franchise to highlight its higher-tech features like ProPilot Assist. That's exactly what this latest "Straight Down the Center" commercial does.
As Star Wars: The Last Jedi inches closer to its release date, Nissan has gone stir crazy in promoting the film, creating seven bold concept cars for the LA Auto Show.
Nissan first joined forces with Lucasfilm, the production company behind Star Wars, for the release of Rogue One: A Star Wars Story, some 14 months ago. That film went on to gross in excess of $1 billion at the box office and there are high hopes that the latest film will be able to exceed the magical $1 billion mark too.
UPDATE: It's seven, now. Nissan added a 2018 Titan AT-M6, which is another vehicle used by the First Order in the new film. Nissan says it's also the biggest ("in physical size") vehicle to debut at the L.A. Auto Show this year. This one has wheels, but in the "Star Wars" universe, the AT-M6 is a gigantic armored transport "walker."
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When you hear the word “rogue,” do you think of a Star Wars movie or a Nissan crossover? Well the creators of each want you to think of both, and to that end have revealed an array of concept cars at the LA Auto Show.
Made to promote the upcoming theatrical release of Star Wars: The Last Jedi, the six vehicles have been individually crafted to take on the spirit of the sci-fi franchise and its latest installment.
LOS ANGELES – Today, Nissan unveiled six Star Wars-themed show vehicles at the Los Angeles Auto Show in celebration of the brand's ongoing collaboration with Lucasfilm for Star Wars: The Last Jedi. The show vehicles are a dramatic display to highlight Nissan's expressive designs and the famous characters and crafts from the upcoming film, debuting in theaters Dec. 15.
"We're back this year collaborating with Lucasfilm and the artists at Industrial Light & Magic to create these amazing concept vehicles across some of our best-selling models," said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. "These show vehicles were created for our fans, and will be unveiled at the Los Angeles Auto Show and shared across the country in regional auto shows over the next several months."
Nissan returns to its Lucasfilm collaboration once again with "Star Wars: The Last Jedi," coming to theaters on December 15. In the campaign, which features five TV commercials, Nissan uses the fantasy world of "Star Wars: The Last Jedi" to help consumers understand high-tech features like ProPILOT Assist, Automatic Emergency Braking (AEB) and Blind Spot Warning, all part of the company's Nissan Intelligent Mobility mission.
This is Nissan's second collaboration with the Star Wars franchise, following last year's successful campaign that garnered 1.8 billion impressions and helped the Rogue SUV post industry-leading sales records. Star Wars provides the platform to make Nissan Intelligent Mobility approachable, while also connecting Nissan to millions of fans nationwide. The first ad of the campaign airs Friday, November 3.
Star Wars Battlefront II is just about a month away, and I'm thrilled to introduce two PlayStation 4 bundles featuring the highly anticipated game.
First off, we're launching a Limited Edition Star Wars Battlefront II PS4 Pro bundle that includes a customized PS4 Pro system, matching DualShock 4 wireless controller, and a physical copy of Star Wars Battlefront II Deluxe Edition. The special PS4 Pro – a first of its kind for North America – has a mirror finish and is decorated with the iconic Galactic Empire and Resistance emblems, as well as the emblem for the Inferno Squad, an elite Imperial task force featured in the single player campaign of the game.
The Dark Lord of the Sith is coming to PS4.
Gleaming helm, sweeping cape, glowing red lightsaber: Darth Vader’s imposing presence is so purely menacing that few dare stand before him. In Star Wars Battlefront II, you will wield the full arsenal of Lord Vader’s vast powers against the enemies of order.
SAN FRANCISCO — Lucasfilm announced today that it is teaming up with six of the world's most well-known brands—Christian Louboutin, General Mills, Nissan, Royal Philips, Verizon and VIZIO—for the launch of an extensive global promotional campaign in support of Star Wars: The Last Jedi, opening on December 15.
"Our promotional partners have come up with some very exciting, imaginative campaigns to support The Last Jedi, and we can't wait to share them with fans," says Lylle Breier, Sr. Vice President, Global Marketing Partnerships, Walt Disney Studios.
A folding screen painted in ink featuring main characters of the Star Wars movie was unveiled Tuesday at Byodoin, a Buddhist temple on UNESCO's World Heritage list in Kyoto Prefecture, ahead of the release of the latest episode in December.
The movie's famous robot characters R2-D2 and C-3PO as well as villain Kylo Ren were painted on the screen by Masayuki Kojo, 39, a local painter.