Sony Ericsson UK will focus its marketing efforts on the recently released 3.3-inch Xperia ray and upcoming 4.2-inch Xperia arc S in the run up to Christmas. UK marketing director David Hilton recently told Mobile that the “Xperia Ray will get the biggest amount of investment, including a TV campaign.
We are pleased to confirm that the roll out of the software scripts for the Gingerbread upgrade for Xperia X10 has started as of today. The specifications of the upgrade can be found in the post that Rikard posted back in June. With regards to the roll-out plan, as stated earlier, this upgrade will first and foremost be made available to generic trade kits.