Fujifilm Decides To Sell Monochrome Film Again Because Of Millennials


Fujifilm Decides To Sell Monochrome Film Again Because Of Millennials


There’s a lot that you may want to blame millennials for and now you can add the return of monochrome film to that list. Fujifilm today announced that it’s going to bring back its black-and-white film due to demand from “millennials and GenZs.” The company had actually stopped production of its monochrome film over a year ago.

Fujifilm says that its new Neopan 100 Acros II film is being developed based on feedback from the aforementioned demographic and that they’re the new “film enthusiasts,” so it’s catering to them by relaunching a monochrome film.

Some of you might be well aware that Acros is the same brand that Fujifilm uses for monochrome simulation in its X-series digital cameras. It’s going to offer the Acros II in both 35mm and 120 formats.

It will have finer grain and sharpness compared to the original Neopan 100 Acros thanks to the new Super Fine-Σ technology. “This 100 ISO film will deliver unsurpassed resolution, fine grain and sharpness, with exceptional detail satisfying a broad range of shooting scenarios and exposures,” Fujifilm says.

The company has also confirmed that it will first begin selling the new monochrome film in Japan later this year in the fall. It will then decide based on demand in what markets this product is to be released in next.

Filed in Photo-Video. Read more about Fujifilm.