Jiji Press TOKYO (Jiji Press) — JR Kyushu Agency Co. said Monday that it will install the nation's biggest digital billboard using organic electroluminescence display panels in Japan at Hakata Station in Fukuoka in April next year.
The curved digital sign 4 meters high and 7 meters wide uses 36 55-inch panels, making people standing beside it feel as if they were enclosed by images, the advertising unit of southwestern Japan railroad operator Kyushu Railway Co., or JR Kyushu, said at a press conference in Tokyo.
Organic EL displays can reproduce jet-black color and show high-contrast images. As the panels are easy to bend, large-sized arch billboards have appeared overseas. In Japan, however, the use of organic EL signs is less popular and the sizes of those currently being used are small.
The billboard to be set up on the first floor of the JR Kyushu station building was developed jointly with Dai Nippon Printing Co. and LG Electronics Japan. It is expected be used to promote new automobiles and tourism in the Kyushu region, the ad agency said.
"Hakata attracts foreign visitors as a 'gateway for Asia,’" Kazuhiko Kohama, president of JR Kyushu Agency, told the news conference. "We hope to spread bright news" in Kyushu, in which Kumamoto Prefecture is still struggling to recover from the severe earthquakes last year and the northern part from heavy rain-caused disasters earlier this year, he added.