Nec Tech Lets Shoppers Id Fake Baby Carriers With Smartphone

NEC tech lets shoppers ID fake baby carriers with smartphoneNEC Corp. said it has developed a program based on fingerprinting and face-authentication technology that can detect counterfeit products made from cloth or plastic.
The first practical application will be for a popular baby carrier that will go on sale in Japan in November.

According to NEC, industrial products created through the same process have a unique unevenness or pattern, much like a human fingerprint. The program can “read” the intricate patterns on the surface of a product and crosscheck them with the genuine articles.

If a user takes a photo of product part when it ships out from the factory and registers that image, other users can use their smartphones to take pictures of the products sold in stores or on the Internet to check if they are counterfeits.

In November last year, NEC’s technology worked with screws and other metal products. Now, it can apparently also crosscheck plastic and cloth products, which are more difficult to scan.

Dadway Inc., the sole distributor in Japan for popular U.S. baby carrier brand Ergobaby, will register information on certain parts, such as fabric components, of the Ergobaby Baby Carrier that will be released here on Nov. 1.

Dadway has tried to prevent fakes of the products because safety is of utmost importance in baby carriers. However, sales of counterfeits continue on the Internet.

“This will be effective in identifying fakes and requires no new capital investment and comes with almost no extra cost,” said Masayuki Fuse at Dadway Ergobaby corporate headquarters.